Jeffrey Beers International

Omni PGA Frisco Resort Frisco, TX


Nestled alongside the PGA of America Headquarters, Omni PGA Frisco Resort is comprised of 500 luxurious guest rooms and suites, 10 exclusive four-bedroom ranch houses, 13 restaurant and bar concepts, nearly 130,000 square feet of indoor-outdoor meeting space, four pools, a leading-edge golf training center, a destination Mokara Spa, and more.

Tasked with honoring the heritage of the Omni Hotels and Resorts brand, the history of golf culture, and the PGA of America, Jeffrey Beers International set out to tell a sophisticated design story for the project’s interiors, anchored in the studio’s signature layered, detailed, and guest-driven design approach.

The interior design follows an over-arching mandate of luxury and intimacy, and features delightful, often cheeky nods to Western vernacular and the distinct fashion associated with golfing. This ethos pervades the hotel’s public spaces, from food and beverage outlets, the spa, and the clubhouse to the intimate guestrooms and suites and ten private villas. The material palette starts with a grounded foundation of blackened steel, oak, and limestone and adds flourishes like smoked glass, perforated brass, and antique bronze for extra interest. An overriding color palette of masculine-leaning blues and greys is augmented by pops of amber, burgundy and greens. Decidedly Texan accents like plaid, cowhide and chevron patterning bring in a sense of place, but never overpower the clean, contemporary design. For this project, the studio worked with Oakland, CA-based creative collective Local Language to commission local artists, instructing them to draw inspiration both from the game of golf and the captivating narrative of Texan cowboys and ranchers.

500 Keys
Interior Planning and Design
Omni Hotels & Resorts