Jeffrey Beers International

Hard Rock Atlantic City Atlantic City, New Jersey


Situated along the city’s iconic boardwalk, Atlantic City’s premier entertainment playground – Hard Rock Hotel & Casino Atlantic City – has revealed its thoughtful design concept that aims to attract an ensemble of visitors longing for an amplified destination experience. Offering a new approach that abstractly appreciates the musical inspired aesthetic, JBI has implemented an art-focused design for the property. Elements from the Atlantic City locale are carefully paired with notes of rock ‘n’ roll to provide guests with an unparalleled atmosphere.

set on 17 acres
lobby, f&b, casino, retail
Daniel Newcomb