Jeffrey Beers International

Hard Rock Riviera Maya Puerto Aventuras, Mexico


Jeffrey Beers International was the lead design firm selected to transform the former Aventura Palace resort located on the Yucatan Peninsula south of Cancun. The new Hard Rock Hotel Riviera Maya encompasses two fully inclusive resort experiences: Hard Rock Hotel for families, and Hard Rock Heaven for adults. There are 1,264 rooms featuring color palettes that are distinctly different between the two sub-resorts. JBI’s design blends the natural beauty of Mexico with the easy luxury and playfulness of the Hard Rock brand. The JBI team was inspired by the Festival de Avándaro, a Woodstock-like music festival that took place in 1971 on Mexico’s Lake Avándaro.

1270 keys
lobby, guestrooms, f&b, pool, convention center
Cristian Costea & Eric Laignel