This new brand flagship combines groundbreaking digital guest experiences with the “business unusual” philosophy. Located in the heart of the Garment District, its design celebrates the energy of the neighborhood and the spirited creative industries that thrive there. JBI designed the property with a blend of high-low design elements that celebrate NYC’s mix of industrial grit and glamour. Bare concrete finishes juxtaposed with modern, polished elements create a mixture of industrial edginess and soft luxe lines throughout the hotel.
“Refined walnut millwork and raw concrete yield a high-low aesthetic in keeping with witty artwork featuring pins, collar stays, and other fashion items.”