Atlantic City, NJ
Situated along the city’s iconic boardwalk, Atlantic City’s premier entertainment playground – Hard Rock Hotel & Casino Atlantic City – has revealed its thoughtful design concept that aims to attract an ensemble of visitors longing for an amplified destination experience. Offering a new approach that abstractly appreciates the musical inspired aesthetic, JBI has implemented an art-focused design for the property. Elements from the Atlantic City locale are carefully paired with notes of rock ‘n’ roll to provide guests with an unparalleled atmosphere.
“The total renovation of every aspect of this property was no small task and the teams involved have shown extreme talent.”
“I feel we have respected the music heritage while also modernizing the overall look and feel through contemporary design, warm tones and rich finishes.”